Getting featured on a popular podcast is an excellent way to amplify your message and connect with a broader audience. Yet, in a world with over 2 million podcasts, just being a guest isn’t enough to leave a lasting impression. To truly stand out, you need to master the art of being a memorable podcast guest.
This comprehensive guide has everything you need to not only make a stellar impression but to secure invitations for future appearances.
Before the Spotlight
Preparation is the key to acing your podcast appearance. Follow this checklist to get yourself podcast-ready.
1. Tune into Previous Episodes Listen in to understand the show’s vibe, style, and recurring themes. Take note of potential questions and topics the host might explore.
2. Investigate the Host Dig into the host’s background, interests, and interviewing style. Find ways to add value to their audience based on what makes their show tick.
3. Polish Your Talking Points Identify 3-5 key messages you want to convey during the episode. Having clear talking points keeps your responses focused and prevents rambling.
4. Create Buzz Spread the word about your upcoming appearance through social media and other channels. Give your audience a reason to tune in.
5. Rehearse and Check Equipment Run practice recordings to refine your vocal delivery. Ensure your microphone, headphones, and internet connection are in top shape before the interview.
On Air Strategies
You only have one shot at making a great impression on the podcast audience. Use these tips to enhance your on-air presence.
1. Be Conversational Imagine you’re chatting with a friend, not addressing a room full of strangers. Using casual language and humor makes you more relatable.
2. Share Personal Stories Connect on a deeper level by weaving anecdotes and personal experiences into your answers. Stories resonate more than mere facts.
3. Ask Questions Turn the interview into a dialogue by posing thoughtful questions to the host. It keeps the conversation engaging and dynamic.
4. Watch Your Speech Avoid filler words like “um” and “uh.” Take brief pauses instead to gather your thoughts. Speak slowly and clearly to enhance understanding.
5. Promote Gently Briefly mention where listeners can connect with you at the end. Provide exclusive offers or content tailored for the show’s audience.
Post-Air Etiquette
Your job isn’t done when the recording stops. Follow-up activities create a lasting positive impression.
1. Share on Social Media Publicly thank the host on platforms like Twitter, LinkedIn, or Facebook. Share snippets from the episode to give your followers a sneak peek.
2. Recommend Other Guests Help the host discover potential future guests by suggesting colleagues, friends, or industry experts. Strengthening this relationship is key.
3. Leave Reviews Leave a thoughtful review about your experience on platforms like iTunes. Positive reviews attract sponsors and new listeners.
4. Request a Copy Ask the host for an mp3 file of the final episode. Having a record makes it easier to share the interview later on.
5. Follow Up Privately Send a personal thank-you note expressing your enjoyment of the experience. Recap any next steps discussed after the interview concluded.
Navigating Podcast Questions
Podcast hosts often throw a variety of questions at guests. Be prepared to handle unexpected curveballs with grace.
Questions About You: Hosts usually start with questions about you. Craft clear and concise responses to common “About You” questions:
- “How did you get to where you are today?”
- “What do you do?”
- “What are you best known for?”
- “What do you geek out over?”
- “Any fun facts or surprising things about you we should know?”
Questions About Your Expertise: Expect questions related to your expertise:
- “In your opinion, what is the biggest issue facing [your field or industry] today?”
- “What is the number one mistake you see people make when it comes to [relevant skill]?”
- “Walk me through the process of [completing a key task in your specialty area]. Break it down step-by-step.”
- “What tips would you offer someone just starting out with ___?”
- “What resources would you recommend for learning more about [topic]?”
Questions About Your Content/Products: Prepare for questions about your offerings:
- “Briefly explain what your product/service is and who it serves.”
- “What sets you apart from others in the market?”
- “Why should our listeners buy from/work with you vs. going a different route?”
- “Where can people find out more information or purchase your product/service?”
In conclusion, the best podcast guests focus on delivering value aligned with the host’s interests rather than just self-promotion. Relatable stories and practical tips make for engaging conversations, solidifying your authority. With the right mindset and preparation, podcast appearances can significantly boost your goals by expanding your reach and building valuable connections.
